Ecommerce platform for Nigeria & Africa

Build your store. Start selling. Grow with Webift.

Webift is an ecommerce platform built for businesses in Nigeria and across Africa. Create your online store, sell physical and digital products, accept payments, and manage orders and inventory — all from one dashboard.

Webift merchant dashboard. Store name and figures are illustrative.

Get paid the ways Nigerians already pay.Connect a gateway or accept payment directly.

  • Paystack
  • Flutterwave
  • Bank transfer
  • Cash on delivery

Storefront

A professional store your customers can trust.

Give your business a proper home online — not a chat thread. Customers browse, choose a size or colour, and check out on their phone.

  • Your own web address — use a Webift subdomain such as yourstore.webift.com and share it anywhere.
  • Your brand — logo, banner, tagline and an announcement bar.
  • Checkout your way — let customers buy as guests, create accounts, or both.
  • Search-friendly pages — each store has its own product pages and sitemap that search engines can read.

Products & inventory

Know what’s selling. Know what’s running low.

Add a product once and Webift keeps its variants, prices and stock in order — on your dashboard and on your storefront.

  • Options and variants — add sizes, colours or materials and Webift creates a variant for every combination.
  • Per-variant detail — its own price, SKU, barcode and stock level.
  • Low-stock thresholds — see what’s in stock, running low or sold out at a glance.
  • Draft, active or archived — publish when you’re ready; organise products into categories.

Orders & delivery

Every order. One clear workflow.

Each order moves from new to delivered through the same stages, and its payment is tracked on its own — so “shipped” never gets confused with “paid”.

  • Clear stages — new, confirmed, processing, shipped and delivered.
  • Filter and sort — by order status, payment status, date or total.
  • Customers stay informed — order confirmations and status updates by email.
  • Delivery your way — zones by state, delivery fees, free-delivery thresholds, delivery estimates and local pickup.
  • Stock stays right — cancelled orders return items to inventory automatically.

Payments

Get paid the way your customers already pay.

Choose how your store accepts payment. Webift connects your checkout to the provider or method you pick, and records every payment against its order.

  • Paystack & Flutterwave

    Connect your own Paystack or Flutterwave account, or use a Webift-managed gateway where it’s available. Customers pay on the provider’s secure checkout, the order’s payment status updates automatically, and your customer gets a payment confirmation email.

  • Bank transfer

    Customers see your account details at checkout and pay directly into your bank account. You confirm the payment when it arrives.

  • Cash on delivery Physical orders

    Let customers pay when their order arrives, then mark the payment as received. Available for orders that contain only physical products.

Order status
Where the order is — new, confirmed, processing, shipped, delivered.
Payment status
Whether it’s been paid — pending, paid, failed or refunded.

Payments are processed by the provider or method you choose. Webift is not a bank.

Business overview

See what’s happening. Know what to do next.

Your dashboard is calculated straight from your orders, products and payments — so the numbers you act on are the numbers that happened.

Illustrative figures.

  • Sales over time

    Today, this month, and a trend for the period you choose.

  • What’s selling

    Your top products and how customers are paying.

  • What needs restocking

    In-stock, low and out-of-stock counts in one place.

  • What’s left to set up

    A checklist that walks a new store to its first sale.

Physical & digital

Sell what you make. Sell what you know.

Clothing and ebooks, gadgets and templates — one store, one checkout, one dashboard.

Physical products

Sizes, colours, stock and delivery.

  • Variants with their own price, SKU and stock
  • Delivery fees by state, or local pickup
  • Cash on delivery when you want it

Digital products

Files delivered by email, with limits you set.

  • Upload ebooks, guides, templates or course files
  • Customers receive a download link by email once you confirm the order
  • Set a download limit for each file

Why Webift

Global-quality commerce. Built around how Nigeria sells.

Webift starts from the way business actually happens here — transfers, pay-on-delivery, phones first and delivery priced by state — instead of adapting a platform built for somewhere else.

  • ₦

    Priced in Naira

    Stores sell in Nigerian Naira by default, with prices your customers recognise.

  • Transfer

    Bank transfer, built in

    Accept direct transfers at checkout and confirm payment when it lands.

  • On delivery

    Pay on delivery

    Offer cash on delivery for physical orders — and track the payment separately.

  • Mobile

    Made for phones

    A storefront designed first for customers shopping on their phones.

  • By state

    Delivery by state

    Group states into delivery zones, set fees and estimates, or offer pickup.

  • Social

    One link to share

    Turn Instagram and WhatsApp conversations into checkout-ready orders with your store link.

Solutions

Built for the way you sell.

Different businesses, the same need: a store customers trust and a back office that keeps up.

  1. 01

    Fashion & apparel

    Every size and colour tracked on its own, so you stop selling pieces you no longer have.

    • Variants
    • Stock per size
    • Delivery by state
  2. 02

    Beauty & personal care

    Shades and sizes as variants, low-stock thresholds on bestsellers, and customer accounts where buyers can see their orders.

    • Low-stock thresholds
    • Customer accounts
  3. 03

    Electronics & gadgets

    SKUs and barcodes on every model, with gateway or transfer payments confirmed against each order.

    • SKU & barcode
    • Paystack · Flutterwave
  4. 04

    Creators & educators

    Sell ebooks, templates and course files, delivered to customers by email download link.

    • Digital products
    • Download limits
  5. 05

    Social sellers

    Move from DMs and screenshots to one link with real checkout, real stock and a real order history.

    • Store link
    • Bank transfer
    • Cash on delivery
  6. 06

    Growing retail brands

    Give your team their own access, see who changed what, and keep one view of the whole business.

    • Staff roles
    • Activity log

Room to grow

Grows with you — from solo seller to full team.

Start on your own. Bring your team in when you need them.

  • Staff accounts with roles

    Invite team members, give each one a role that sets what they can see and do, and review an activity log of changes.

  • Order emails, handled

    Customers get order confirmations, payment confirmations and status updates. You get notified of every new order.

How Webift works

From idea to first order in four steps.

  1. 01

    Create your store

    Sign up, name your store and add your logo.

  2. 02

    Add your products

    Upload photos or files, set prices, variants and stock.

  3. 03

    Start selling

    Choose how you get paid, set delivery, and share your store link.

  4. 04

    Manage and grow

    Fulfil orders, watch stock and sales, and bring in your team.

FAQ

Questions, answered.

What merchants usually ask before they start selling with Webift.

What is Webift?

Webift is an ecommerce platform built for businesses in Nigeria and across Africa. It lets you create an online store, sell physical and digital products, accept payments, and manage orders, inventory and customers from one dashboard.

How do I create an online store in Nigeria with Webift?

Create a Webift account, name your store and add your products. Then choose how you want to get paid — Paystack, Flutterwave, bank transfer or cash on delivery — set your delivery options, and share your store link with customers.

Can I sell physical products with Webift?

Yes. Physical products can have options such as size and colour, with a variant for each combination. Each variant can have its own price, SKU and stock level, and you can set delivery fees by state or offer local pickup.

Can I sell digital products with Webift?

Yes. Upload the files for an ebook, course material, template or any other digital product. When you confirm the order, your customer receives a download link by email, and you can limit how many times each file can be downloaded.

Which payment methods does Webift support?

Paystack and Flutterwave — using your own account, or a Webift-managed gateway where available — direct bank transfer, and cash on delivery for orders that contain only physical products. Payments are processed by the provider you choose; Webift is not a bank.

Does Webift support cash on delivery?

Yes. You can switch on cash on delivery for orders that contain only physical products, then mark the payment as received once your customer pays. Payment status is tracked separately from the order status, so you always know what has been paid.

Can I manage inventory with Webift?

Yes. Turn on stock tracking for a product or variant, set a low-stock threshold, and Webift shows what is in stock, running low or sold out. Stock is returned automatically when an order is cancelled.

How does Webift help me manage orders?

Every order moves through clear stages — new, confirmed, processing, shipped and delivered — while its payment status is tracked separately. You can filter orders by either, and customers receive email updates as their order progresses.

Can I use Webift instead of Shopify?

Yes, if you need an online store with products, inventory, orders and payments in one place. Webift is built around how businesses in Nigeria sell: prices in Naira, local payment options including bank transfer and cash on delivery, and delivery fees set by state.

Do I get my own store web address?

Yes. Every Webift store has its own web address, and you can use a Webift subdomain such as yourstore.webift.com to share on Instagram, WhatsApp or anywhere your customers already are.

Do I need technical skills to use Webift?

No. You set up your store, products, payments and delivery from the Webift dashboard without writing any code.

Can growing businesses use Webift?

Yes. You can invite staff with their own roles and permissions, review an activity log of changes, and keep track of sales, top products and stock levels from your dashboard.

Start today

Your next sale starts here.

Create your Webift store, add your first product and share your link — all from one dashboard.

Run your store from your phone