How to Photograph Products with a Phone for an Online Store
You do not need a studio. A window, a plain background and a repeatable shot list will give you consistent, honest product photos on a phone.
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What to Put on a Product Page So Customers Can Decide Confidently
A good product page answers the questions your customers keep asking in chat. Use this checklist, category table and template to close the gaps.
How to Plan Reorders Before Your Bestselling Product Runs Out
Run out of your best product and you lose sales while you wait. Here is the simple arithmetic for when to reorder, with a worked example and a variant…
How to Prevent Overselling When You Sell in More Than One Place
Overselling happens in the gap between a sale and the stock count being updated. Here is a routine, with worked numbers, that closes that gap with or…
A Simple Order-Fulfilment SOP Your Small Team Can Follow
A plain-English fulfilment procedure for small teams, from new order to delivered, with checks, owners, exception rules and a daily close.
How to Set a Free-Delivery Threshold Without Losing Your Margin
Free delivery is a discount, not a gift. Use this formula, worked example and test plan to pick a free-delivery threshold your margin can carry.
Spreadsheet or Order Software? When an Online Seller Should Switch
A spreadsheet is a perfectly good order system until it is not. Here are the warning signs, a scoring checklist and a step-by-step migration plan for…
How to Calculate the Real Profit on Each Online Order
A step-by-step way to calculate what one online order really leaves in your pocket, with a worked naira example, a worksheet and the costs most seller…
How to Get Your Business on Google in Nigeria: Maps, Search and Your Online Store
What Nigerian businesses can do to be found on Google: claim a Business Profile if you have a location, build clear product pages and submit your site…