7 Best Online Store Builders in Nigeria for Small Businesses (2026)
An independent comparison of seven online store builders for Nigerian small businesses: setup effort, payment support, hosting, design, inventory and pricing, plus which builder suits which kind of merchant.
The short answer: the best online store builder for a Nigerian small business is the one that gets you selling with the least setup while supporting the way your customers pay and receive orders. For most non-technical merchants that means a hosted builder with Nigerian payment support, such as Webift, Bumpa or Sellora. Shopify and Wix suit merchants who value design flexibility or global reach, WooCommerce suits those with technical help, and Paystack Storefront is a quick way to start if you already use Paystack.
Last updated 12 October 2026. Prices and features were checked on each provider's own website on that date and may change.
If you want to try a builder built around Nigerian selling, you can build your business storefront with Webift while you compare the rest.
This guide is about the builders themselves: how easy they are to set up, what they cost and what they support. For a broader look at the whole ecommerce market, see our guide to the best ecommerce platforms in Nigeria.
What does an online store builder do?
An online store builder is software that lets you create a working shop without programming. It hosts your store, gives you a product catalogue, a cart and checkout, connects to payment providers and records orders. You choose a layout, add your logo and products, and publish.
Most builders cover four jobs:
- Storefront: the pages customers see
- Catalogue: products, prices, variants and stock
- Checkout: the cart, payment and delivery choice
- Order management: a dashboard to track and fulfil orders
Marketplace or standalone store: what is the difference?
A marketplace such as Jumia or Konga is a shared site where many sellers list products. You get access to its audience but you pay commission, follow its rules and compete next to other sellers. A standalone store built with a builder is your own shop at your own address. You bring the traffic, but you control your branding, your prices and your customer relationships.
Many Nigerian merchants use both: a marketplace for reach and their own store for repeat customers. This article covers standalone store builders.
Quick comparison of seven store builders
| Builder | Best for | Starting price (12 Oct 2026) |
|---|---|---|
| Webift | Nigeria-first online store | Free plan; Standard ₦5,000/month |
| Bumpa | Social sellers who also sell in person | Starter ₦15,000 per quarter |
| Sellora | Store builder with courier partners | Free plan; paid from ₦5,000/month |
| Shopify | Scaling and global brands | Basic $19/month on annual billing |
| Wix | Design-led sites with a few products | Plans listed in US dollars |
| WooCommerce | Developer-led custom stores | Plugin free; hosting extra |
| Paystack Storefront | Quick shop for Paystack users | Free; Paystack fees apply |
Setup and payments at a glance
| Builder | Hosting | Nigerian payments |
|---|---|---|
| Webift | Included | Paystack, Flutterwave, transfer, COD |
| Bumpa | Included | Paystack and Nomba (per Bumpa) |
| Sellora | Included | Paystack, Flutterwave (per Sellora) |
| Shopify | Included | Third-party gateways |
| Wix | Included | Check methods for Nigeria |
| WooCommerce | You arrange it | Paystack, Flutterwave plugins |
| Paystack Storefront | Included | Paystack |
1. Webift
Webift is an ecommerce-first builder for Nigerian and African merchants. You create a store with a logo, banner and web address, then add physical, digital or service products. A "Get to your first sale" checklist walks you through adding a product, setting up payments, configuring delivery, customising the storefront and publishing.
Ease of use: low effort. No coding, and the dashboard shows what to do next.
Payments: Paystack and Flutterwave using your own account, bank transfer with manual confirmation, and cash on delivery for physical products. You can switch several on at once.
Delivery: home delivery, pickup or both, by city, state or anywhere in Nigeria, with free-delivery thresholds.
Products and inventory: variants with their own price, SKU and stock, low-stock thresholds, categories, and digital downloads up to 500 MB per file.
Pricing: a free plan with no subscription price, and Standard at ₦5,000 monthly, ₦12,000 quarterly, ₦25,000 for six months or ₦50,000 yearly (checked 12 October 2026). Payment-provider fees are separate.
Limitations: no point-of-sale, no live courier integrations, no bulk product import. It is a store builder, not a general website builder.
Read our step-by-step guide to creating an online store in Nigeria to see the setup on screen.
2. Bumpa
Bumpa is a Nigerian business app that combines an online store with inventory, point-of-sale and social selling tools. It lists Starter at ₦15,000 per quarter and Pro at ₦30,000 per quarter, with higher plans billed over longer periods and some features on a credits allowance.
Strengths: POS, multi-location inventory on higher plans, Instagram and WhatsApp tools, and a large community.
Limitations: some features sit on higher tiers, and we could not confirm digital-product selling on its public pages.
See Webift vs Bumpa for a side-by-side.
3. Sellora
Sellora is a Nigerian store builder whose site lists a free plan for up to 25 products and paid plans at ₦5,000, ₦12,000 and ₦25,000 per month. It lists Paystack and Flutterwave support and logistics partners such as GIG, DHL, Aramex and Kwik, plus a WhatsApp chat button.
Best for: merchants who want courier options built into the builder. Check its current plan limits and any transaction fees.
4. Shopify
Shopify is the best-known hosted builder worldwide. Basic costs $19 per month on annual billing ($27 month to month), and Shopify lists a transaction fee of 2% on Basic when you use an outside payment gateway. Shopify Payments is not available in Nigeria, so Nigerian merchants use gateways such as Paystack through apps.
Strengths: a huge app store, strong design tools and room to scale.
Limitations: higher cost, more setup and dollar pricing. See Shopify alternatives in Nigeria.
5. Wix
Wix is a drag-and-drop website builder with ecommerce plans. Its plans page lists Core at $29.77 and Business at $39.77 per month on annual billing, and says price and currency vary by location.
Strengths: flexible design and an easy editor.
Limitations: priced in dollars, and you should confirm which payment methods work for Nigerian merchants before you commit.
6. WooCommerce
WooCommerce is a free WordPress plugin. Paystack's WooCommerce plugin has more than 20,000 active installs and Flutterwave also has one.
Strengths: full control and almost unlimited customisation.
Limitations: you pay for hosting, a domain and extensions, and you manage updates, backups and security. It is the most demanding option for a non-technical merchant.
7. Paystack Storefront
Paystack Storefront is a simple shop offered to Paystack merchants in Nigeria, Ghana and South Africa. According to Paystack's documentation it is free to set up, you pay the normal processing fee, and it supports digital products.
Limitations: it is deliberately simple, with fewer store-management features than a full builder.
Also worth a look: Flutterwave Store, described by Flutterwave as a free online store, and Selar for digital products. Zoho Commerce says it charges no transaction fee on paid plans and offers a 14-day trial, but we could not verify Nigerian gateway support on its pages.
Ease of use compared
- Easiest to start: Paystack Storefront, Webift, Sellora and Bumpa
- Moderate: Shopify and Wix, which offer more options and therefore more decisions
- Most demanding: WooCommerce, because you manage hosting and security
Hosting and setup considerations
Hosted builders (Webift, Bumpa, Sellora, Shopify, Wix, Paystack Storefront) include hosting, security and updates in the price. WooCommerce needs you to buy hosting, install WordPress and keep it updated. Hosted builders save time and avoid downtime caused by mistakes, while self-hosting costs less in subscription fees but more in effort.
Design and customisation
Wix and Shopify offer the most design freedom. Webift lets you add your logo, banner and description to a clean storefront, and Bumpa and Sellora offer branded stores too. For most small businesses, good photos and clear descriptions matter more than advanced design.
Products, inventory and orders
If you sell clothes, shoes or cosmetics, you need variants such as size and colour. Webift handles these with per-option price and stock. Bumpa adds multi-location stock on higher plans. Shopify and WooCommerce scale to very large catalogues. Whatever you choose, test adding variants early.
Pricing and transaction costs
Compare three things: the subscription, any extras such as a domain, and the payment-provider fee on every sale. Paystack's published local fee was 1.5% plus ₦100, capped at ₦2,000, and Flutterwave's was 2% (checked 12 October 2026). Shopify adds its own gateway fee when you use outside providers. Always convert quarterly and yearly prices into a monthly figure before comparing.
Which builder suits which business?
- Instagram or WhatsApp seller launching a first store: Webift or Bumpa
- Fashion or beauty brand with sizes and shades: Webift or Sellora
- Shop with a physical counter: Bumpa
- Creator selling ebooks or templates: Webift or Paystack Storefront (or Selar for downloads only)
- Brand targeting customers abroad: Shopify
- Business with a developer: WooCommerce
- Design-led brand with a handful of products: Wix
You can read more about ecommerce for creators in how to sell digital products in Nigeria.
How to start building your store with Webift
- Create an account with your name, email, password, business name and phone number.
- Add your first products and choose physical, digital or service.
- Set up payments in Settings, then Payment Settings.
- Configure delivery in Settings, then Shipping.
- Customise your storefront with a logo and banner.
- Publish your store from Store Publishing and share the link.
Build your business storefront with Webift.
For the longer version, see our earlier post on building an online store with Webift.
Frequently asked questions
What is the best online store builder in Nigeria?
There is no single best. Webift, Bumpa and Sellora are Nigeria-focused hosted builders. Shopify and Wix offer more design and global reach, and WooCommerce offers full control.
Do I need to know how to code?
No. Hosted builders let you add products and publish through a dashboard.
What is the difference between a marketplace and a store builder?
A marketplace is a shared site where you list products and pay commission. A store builder gives you your own store and web address.
Which builders support Paystack and Flutterwave?
Webift supports both. Sellora lists both. Bumpa lists Paystack and Nomba. WooCommerce has Paystack and Flutterwave plugins, and Shopify works with Paystack through an app.
Are there free store builders?
Some have free plans or free entry points, such as Webift's free plan with no subscription price, Sellora's free plan and Paystack Storefront. Payment-provider fees still apply, and plan terms can change.
Can I change builders later?
Yes, but most builders do not import products automatically, so expect to re-enter your catalogue. Webift has no import tool.
Final thoughts
Pick a builder by testing it with real products, not by reading feature lists. Add five items, set a delivery fee, connect a payment method and open the store on your phone. If you want a Nigeria-first option, create your Webift store.
