10 Best Ecommerce Platforms in Nigeria (2026): Compare Webift, Bumpa, Shopify & More

The short answer: there is no single best ecommerce platform in Nigeria. The right choice depends on what you sell, how technical you are and how much you want to spend each month. For a Nigerian merchant who wants a ready-made online store connected to Paystack or Flutterwave, bank transfer and local delivery, a Nigeria-focused platform such as Webift or Bumpa is usually the quickest route. For global selling or heavy customisation, Shopify or WooCommerce may fit better. For digital products and creators, Selar and Paystack Storefront deserve a look.

Last updated 12 October 2026. Prices and features below were checked on that date on each provider's own website. They change, so confirm on the provider's page before you pay.

If you already know you want a store of your own, you can create your Webift store and look around while you read the rest of this comparison.

Quick comparison: ecommerce platforms for Nigerian merchants

Payments and setup at a glance

What is an ecommerce platform, and how does it work?

An ecommerce platform is software that lets you list products, take orders, collect payment and manage deliveries without building a website from scratch. You sign up, add products with photos and prices, choose how customers can pay, set delivery rules and share your store link. The platform hosts the store and records every order.

It helps to separate three things people often mix up:

• A marketplace (such as Jumia or Konga) is a shared shop with its own audience. You list there, pay commission and follow its rules.
• A storefront platform gives you your own store and web address. You bring the customers, and you own the customer relationship.
• A payment gateway (such as Paystack or Flutterwave) moves the money. It is not a store by itself, although some, like Paystack Storefront, add a simple shop on top.

What should Nigerian merchants check before choosing a platform?

Price is only one factor. Before you commit, work through these questions.

1. Does it support the way your customers actually pay? Many Nigerians pay by card, bank transfer or USSD, and some still prefer cash on delivery. Check the platform supports your gateway of choice and, if you rely on transfers, whether you can confirm them without a screenshot.
2. Can it handle Nigerian delivery? Look for delivery zones by state or city, delivery fees, free-delivery thresholds and local pickup.
3. What is the total monthly cost? Add the subscription, any add-ons, domain costs and payment-gateway fees. Gateway fees apply on every platform that uses a gateway.
4. How much technical work will you do yourself? A hosted platform removes server and security maintenance. A self-hosted one gives control but needs skill.
5. Can you sell what you sell? Physical goods, digital downloads, services and variants (size, colour) are not equally supported everywhere.
6. What happens when you grow? Look at staff access, inventory tracking, analytics and whether you can move later.

1. Webift

Webift is a Nigeria-first ecommerce platform for merchants in Nigeria and across Africa. You create a store with your name, logo and web address, add physical or digital products, and receive orders in one dashboard.

What it offers (from Webift's public site and dashboard):

• Storefront with logo, banner and a web address such as yourstore.webift.com
• Physical and digital products, product variants with their own price, SKU and stock, plus categories
• Inventory tracking with low-stock thresholds
• Order stages from new to delivered, with email updates to customers
• Delivery zones by state, delivery fees, free-delivery thresholds and local pickup
• Payments through Paystack, Flutterwave, bank transfer and cash on delivery for physical orders
• Discount codes, abandoned-cart recovery by email, staff accounts with roles and a sales overview
• Digital downloads delivered by email link once the order is confirmed, with an optional download limit per file

Pricing: Webift has a free plan with no subscription price, and a paid Standard plan at ₦5,000 per month, ₦12,000 per quarter, ₦25,000 for six months or ₦50,000 per year (checked 12 October 2026; prices may change). Payment-gateway fees from Paystack or Flutterwave are separate. Always read the plan details shown when you sign up.

Limitations to know about: there is no bulk product import from other platforms, so products are added in the dashboard. Webift does not run a WhatsApp ordering bot, and prices are in naira by default. It is a store platform, not a general website builder.

Best for: Nigerian small businesses and social sellers who want a clean store connected to local payments, delivery and inventory without technical work.

2. Bumpa

Bumpa is a Nigerian commerce app aimed at small businesses, with inventory, point-of-sale, an online store and social selling tools. It says it serves more than 136,000 merchants.

Pricing (Bumpa's pricing page, checked 12 October 2026): Starter is ₦15,000 per quarter and Pro is ₦30,000 per quarter. Higher plans are billed over longer periods, and some features use a credits allowance. Pro includes a free .com.ng domain according to the page.

Strengths: a mature Nigerian product with Instagram and WhatsApp sharing tools, multi-location inventory on higher plans, staff accounts and a large library of educational content.

Limitations to weigh: some features sit on higher tiers, and lower tiers are billed quarterly. We could not confirm digital-product selling on Bumpa's public pages, so check this if you sell downloads.

Best for: social sellers who want inventory, POS and messaging tools in one app. If you are comparing the two directly, read our Webift vs Bumpa comparison and our guide to Bumpa alternatives in Nigeria.

3. Shopify

Shopify is the world's best-known hosted ecommerce platform, with a very large app ecosystem and strong tools for scaling.

Pricing (shopify.com/pricing, checked 12 October 2026): Basic is $19 per month on annual billing or $27 month to month, Grow is $54 on annual billing and Advanced is $299. Shopify listed a three-day trial followed by $1 per month for three months. Using an outside payment gateway adds a transaction fee of 2% on Basic.

Nigeria notes: Shopify Payments is not on Shopify's list of supported countries, so Nigerian merchants use third-party gateways. Paystack has a Shopify app that lists Nigeria as supported. Confirm which currency and card type Shopify will accept for your subscription before you start.

Best for: merchants who plan to sell to international customers, need advanced apps or expect to scale. For a deeper look, see Shopify alternatives in Nigeria.

4. WooCommerce

WooCommerce is a free, open-source ecommerce plugin for WordPress. You own the store and the data, and you can customise almost anything.

Costs: the plugin is free, but you pay for hosting, a domain, themes and any premium extensions, and you are responsible for updates, backups and security. Paystack's WooCommerce plugin has more than 20,000 active installs and Flutterwave also has a plugin, so Nigerian gateways are supported.

Best for: merchants with a developer, or the time to learn WordPress. If you want to start selling quickly without managing a server, a hosted platform is simpler.

5. Wix

Wix is a drag-and-drop website builder with ecommerce plans. It is strong on design flexibility.

Pricing: Wix lists plans in US dollars on its plans page (Core $29.77 and Business $39.77 per month on annual billing when we checked) and notes that price and currency vary by location. Check which payment methods Wix offers for Nigerian merchants before you commit.

Best for: brand-led sites with a modest catalogue where design freedom matters more than Nigerian-specific workflows.

6. Sellora

Sellora is a Nigerian store builder. Its site lists a free plan for up to 25 products and paid plans at ₦5,000, ₦12,000 and ₦25,000 per month, support for Paystack and Flutterwave, and logistics partners such as GIG, DHL, Aramex and Kwik. It also mentions a WhatsApp chat button.

Best for: merchants who want courier integrations built into the platform. Verify the current plan limits and any transaction fees on Sellora's site.

7. Paystack Storefront

Paystack Storefront is a simple online shop that Paystack offers to its merchants in Nigeria, Ghana and South Africa. According to Paystack's support documentation it is free to set up and you pay only the normal processing fee, and it supports digital products.

Limitations: it is built for simplicity, so expect fewer store-management features than a full platform, such as deep inventory, staff roles and delivery zone setup.

Best for: a quick start if you already have a Paystack account and a short product list.

8. Flutterwave Store

Flutterwave Store is a free online store builder from Flutterwave. Its page lists product variants, low-stock alerts, delivery fees and discounts. Fees are not stated on the store page, so check Flutterwave's pricing for the processing charge that applies to you.

Best for: merchants already using Flutterwave who want a lightweight storefront.

9. Selar

Selar is a Nigerian platform focused on digital products such as ebooks, courses and templates. It handles checkout and delivery for creators and charges a commission on sales. Its rates have changed over time, so check Selar's current pricing page.

Best for: creators who sell only digital products and want a creator-first checkout. If you want a branded store for both physical and digital goods, compare it with a platform like Webift. We cover this in how to sell digital products in Nigeria.

10. Siiqo

Siiqo is a commerce platform built around escrow, where payment is held until the sale completes. Its site lists a free starter tier with 10 listings and a flat 3% fee per completed sale, and support for physical and digital products and services.

Best for: sellers and buyers who value escrow protection and are comfortable with a per-sale fee.

How the platforms compare on the things that matter

Setup complexity. Webift, Bumpa, Sellora, Paystack Storefront and Flutterwave Store are designed so a non-technical person can launch in a day. Shopify takes more configuration. WooCommerce needs hosting and WordPress skills.

Payments. Every platform here relies on a gateway for card and online payments. Paystack's published local fee was 1.5% + ₦100 per transaction, capped at ₦2,000, with the ₦100 waived on transactions under ₦2,500. Flutterwave's published local fee was 2% (checked 12 October 2026). These fees come from the gateway, not the platform, and the terms of each provider apply. If bank transfer matters to you, check whether the platform shows your account details at checkout and how you confirm payment. Webift supports a manual bank-transfer option where you confirm receipt yourself.

Delivery. Delivery zones by state and city are central for Nigerian sellers. Webift and Sellora both address this directly, while simpler tools may only let you add a flat fee.

Inventory, orders and digital products. Webift handles variants, stock, order stages and digital downloads in one place. Bumpa is strong on inventory and POS. Selar and Paystack Storefront are strongest for digital products.

Ongoing cost. Add the subscription, any domain or add-on, and the gateway fee on each sale. A low subscription with a high per-sale fee can cost more than a flat subscription once you sell a lot.

Which platform suits which merchant?

• Instagram and WhatsApp seller moving to a real store: Webift or Bumpa.
• Fashion seller in Lagos with variants and state-by-state delivery: Webift, Bumpa or Sellora.
• Electronics merchant needing stock control across counters: Bumpa for POS and multi-location features, or Webift for a single online store.
• Beauty vendor in Abuja who wants a simple link and card payments: Paystack Storefront or Webift.
• Food business in Port Harcourt taking orders with cash on delivery: Webift supports cash on delivery for physical products.
• Ebook author or coach: Selar, Paystack Storefront or Webift.
• Brand planning to sell worldwide: Shopify.
• Business with a developer: WooCommerce.

Our balanced recommendation

Start with how you sell today. If most orders arrive by DM and you want a professional store with Nigerian payments, delivery and inventory without technical work, shortlist Webift and Bumpa, open a free account or trial on each and add three products. The one that feels natural to run every day is usually the right one. Choose Shopify when international growth is the priority, WooCommerce when you have technical help, and Selar when you only sell digital products.

No platform replaces good products, clear photos and fast replies, but the right one removes the manual work of copying orders from chat into a notebook.

How to get started with Webift

Setting up takes a few steps, and the dashboard guides you with a checklist called "Get to your first sale":

1. Create your account. On the "Create your Webift store" form, enter your name, email, password, business name and phone number.
2. Add your first product with photos, a price and stock.
3. Set up payments. Choose Paystack, Flutterwave, bank transfer or cash on delivery.
4. Configure delivery (for physical products) by choosing home delivery, customer pickup or both.
5. Customise your storefront with your logo and banner.
6. Publish your store and share the link on WhatsApp, Instagram and Facebook.

Ready to open your own online store? Explore Webift and start setting up your store today.

For a full walkthrough, see how to create an online store in Nigeria. If you are comparing builders specifically, read the 7 best online store builders in Nigeria, and our earlier post on online store builders in Nigeria.

Frequently asked questions

Which ecommerce platform is best in Nigeria?

There is no single winner. Webift and Bumpa are Nigeria-focused options for small businesses, Shopify suits global and scaling brands, WooCommerce suits technical teams and Selar suits digital creators.

Which platform is easiest for beginners?

Hosted platforms with guided setup, such as Webift, Bumpa and Sellora, are the easiest. WooCommerce is the hardest because you manage hosting and security.

Which platforms support Nigerian payment gateways?

Webift supports Paystack, Flutterwave, bank transfer and cash on delivery. Bumpa lists Paystack and Nomba. Shopify works with Nigerian gateways through third-party apps, and WooCommerce has Paystack and Flutterwave plugins.

How much does an ecommerce platform cost in Nigeria?

It ranges from free tiers to thousands of naira per month, plus gateway fees on each sale. Examples checked on 12 October 2026: Webift Standard from ₦5,000 per month, Bumpa Starter ₦15,000 per quarter and Shopify Basic from $19 per month on annual billing.

Should I use Shopify, Bumpa or Webift?

Choose Shopify for international selling and advanced apps. Choose Bumpa if inventory, POS and social tools are your priority. Choose Webift if you want a Nigeria-first store with local payments, delivery zones and digital downloads in one dashboard. Try each with a few products before deciding.

Can I sell on Instagram and WhatsApp with these platforms?

Yes. Every platform gives you a store link you can share in chats and bios. Bumpa also offers Instagram and WhatsApp-specific tools. Webift offers a WhatsApp contact button on your storefront.

Do I need a custom domain?

Not to start. Webift stores get a Webift address, and custom domains are available on some platforms at extra cost.

Final thoughts

The best ecommerce platform is the one you will actually use every day, and that your customers can pay on without friction. Shortlist two or three from this list, test them with real products and check the provider's own pricing page before you pay. When you are ready to try a Nigeria-first option, create your online store with Webift.

Related guides

• Webift Pricing Explained: Free Plan, Standard Plan and Fees
• How to Sell on WhatsApp in Nigeria
• How to Get Your Business on Google in Nigeria